A Wealth Movement for Black & Hispanic Families

From Under 10%to Twenty-Five.

Black and Hispanic families hold less than 10% of America’s wealth. The 25 Movement is a commitment to change that number within one generation. One family at a time. One city at a time. Starting in Miami.

The Numbers That Started a Movement

$11
Median liquid savings
Black household — Miami
29:1
White-to-Black
wealth ratio — Miami
-$3,940
Median Puerto Rican
household wealth — Miami
44%
Black & Hispanic wealth
locked in home equity
“The wealth gap is not an income gap. It is a strategy gap. And strategy can be taught in months — not generations.”

The 25 Rule

The math behind the movement

1 : 4

One Property Per Four Family Members

One income-producing rental property for every four people in your family. That’s the minimum to begin building generational wealth and eliminating your tax burden. The Wealth Engine makes this achievable for any homeowner with equity.

4
1 Property
Family of 4
1 rental eliminates taxes
8
2 Properties
Extended family of 8
Portfolio builds faster
12
3 Properties
Multi-generation household
Legacy in 5 years

The Expansion Roadmap

1

Miami, FL — NOW

Ground zero. Founding Pride cohort active. 10 families building the proof of concept. The most severe market. The highest equity. The deepest need.

2

Atlanta, GA — Next

Largest Black metro in America. Booming real estate market. First expansion city once Miami proof is documented.

3

Houston, TX

Massive Hispanic population. Strong rental demand. No state income tax amplifies the strategy.

4

Chicago, IL

Deep roots in Black homeownership. Affordable entry points. High need for wealth conversion strategies.

5

Los Angeles, CA

Hispanic-majority metro. Massive equity concentrations. Highest cost-of-living amplifies tax savings impact.

Every City in America

Each city anchored by a certified 25 Wealth broker-coach. Local Tribe Dinners. Local communities. National mission.

How the Movement Works

Four pillars that make 25% achievable within one generation

🏠

The Wealth Engine

10-step methodology: equity → HELOC → DSCR loan → rental property → depreciation → cost segregation → tax elimination → reinvest. One team. One lender. One tax strategy.

🦁

The Tribe

A community of wealth-building families governed by the 7 Laws. Quarterly dinners. Annual Jamaica retreat. Both spouses attend. Children at the table. We build together.

🤝

25 Wealth Certification

Licensed mortgage professionals become certified broker-coaches. They bring the Wealth Engine to their city. Coaching + lending in one integrated model.

📖

The Books

“Own Everything. Owe Nothing.” teaches the strategy. “Lion Mentality” builds the mindset. Together, they create the foundation for a family that builds — not just owns.

Mortgage Professionals: Bring the Movement to Your City

The 25 Wealth Certification turns lenders into leaders

1.
Add coaching revenue to your lending business — $3,250+ per client vs standard comp
2.
Clients lend through Secure The Funding at preferred rates — you earn on both sides
3.
Host local Tribe Dinners in your market — become the category leader in your city
4.
Full training, scripts, systems, and ongoing support from the founding team
“The future does not belong to those who inherit wealth. It belongs to those who learn how to build it.”Yemani Mason — Founder, The 25 Movement